The Resurgence of Clogs: A Fashion Statement Rooted in Comfort

On a recent Saturday, Jessie Sheehan, the host of a well-known baking podcast, found herself wrestling with a critical fashion choice: which pair of clogs to wear to the annual Cherry Bombe Jubilee, a gathering that draws culinary celebrities like Martha Stewart and Rachael Ray. With an assortment of clogs in her Red Hook closet—from three-strap silver and leopard print to her latest obsession, baby blue—Sheehan’s passion for clogs is undeniable.

At 57, Sheehan describes herself as a clog enthusiast, with ten pairs residing in Brooklyn and more stored in her upstate home. “It’s the utility of them, the sturdiness of them,” she explains. “They’re great for walking around town, they’re incredibly comfortable. But they’re also cute.” Her love affair with clogs traces back to their resurgence in the 1990s, and now they are once again capturing attention.

Clogs on TikTok: The New Fashion Craze

The revival of clogs is not just a personal trend for Sheehan; it’s sweeping social media platforms like TikTok. By searching the hashtag #clogtok, you’ll find an abundance of videos showcasing everything from wooden-soled styles to enthusiastic peer reviews. New Yorkers are flaunting a variety of options, including classic brands like Troentorp and Sven, as well as reliable workwear brands such as Dansko and Sanita.

Within the TikTok community, debates erupt over the classification of clogs, particularly when it comes to slipper styles from brands like Rothy’s and UGG. The discussion extends to outdoor clogs, including some Crocs, which have sparked controversy over their true status as clogs. Luxury labels such as Chloe, Balenciaga, Marni, and Burberry have now joined the ranks, further solidifying the shoe’s trendiness.

Why Clogs are Making a Comeback

For avid clog lovers like Sheehan, it’s less about the brand and more about the fit and comfort. Her personal favorite comes from the local company No. 6, which has elegantly contributed to the current clog revival.Founder Karin Bereson notes a significant boost in sales, partly driven by nostalgia for the simpler fashion eras of the 70s and 90s. “People like what clogs remind them of,” Bereson said. “They don’t look too vintage-y.”

Comfort in Times of Uncertainty

Beyond aesthetics, the practicality of clogs resonates deeply with consumers today, especially post-pandemic. Bereson emphasizes that comfort is more vital than ever as people navigate a world laden with crises. “No one wants to look too flashy,” she adds, noting that No. 6 clogs are designed to last while remaining straightforward.

Fashion lecturer Raquel Laneri points out that clogs historically gain popularity during times of economic instability. “Clogs provide a sense of groundedness, particularly in challenging times,” she explains, highlighting their presence during past American crises, including World War II and the 2008 financial downturn.

A New Generation Embraces Clogs

As clogs continue to make headlines, a new audience is eagerly joining the trend. Model Katie Muirhead recently shared her search for the ideal pair of clogs on TikTok, highlighting the need for comfort and versatility in her daily life. With a proactive approach of compiling a list of 40 brands and evaluating numerous styles, Muirhead captures the essence of Brooklyn’s appreciation for functional footwear.

In her words, “There’s a classic steadfastness with clogs. You’re not getting too dressed up. There’s no pomp around them.” As clogs find favor not just among seasoned enthusiasts but also among a younger demographic, it’s evident that this timeless shoe is securing its place in both the comfort and fashion realms.