Théodore Pellerin Joins Loewe as First Male Ambassador

As Loewe prepares for its first coed fashion show at Paris Fashion Week on March 6, the brand has announced its inaugural male ambassador: Canadian actor Théodore Pellerin. This exciting collaboration signals a fresh direction for the renowned fashion house.

Théodore Pellerin: Rising Star

The 28-year-old Pellerin achieved fame in the film industry with his standout performance in the 2018 movie “Family First.” Currently, he is in Rome, filming “Cry to Heaven,” an adaptation of Anne Rice’s novel about a nobleman and a castrato—an exciting addition to his growing repertoire.

Notable Filmography

Pellerin recently completed filming for “Milo” directed by Nicole Garcia, alongside acclaimed actress Marion Cotillard. His talent has also garnered multiple awards for his roles in Alex Russell’s “Lurker” and in Pauline Loquès’ debut film “Nino.” His versatility shines through collaborations with well-known directors like Ari Aster and Xavier Dolan, spanning both film and television.

A Glimpse into Upcoming Projects

Looking ahead to 2024, Pellerin will portray Jacques de Bascher, the former partner of the late designer Karl Lagerfeld, in the film “Becoming Karl Lagerfeld.” He has also been featured in the Apple TV+ miniseries “Franklin,” and played the lead role in the Toronto Film Festival hit “Solo,” which explores the life of a young drag queen in Montreal.

Loewe’s Praise for Pellerin

Loewe has expressed admiration for Pellerin’s willingness to explore various roles in both indie films and larger projects. The brand values his artistic depth and unique approach, emphasizing the blend of creativity and craftsmanship in both acting and fashion.

Shared Philosophy on Art and Craft

In a statement, McCollough and Hernandez noted, “Acting, like craft, truly vibrates when the hard work behind it dissolves.” They appreciate how Pellerin’s performances embody playfulness while still being rooted in hard work and dedication—a quality that resonates with the essence of Loewe.

Alignment with Loewe’s Vision

Pellerin shared his thoughts on becoming a Loewe ambassador, stating that it is “more about alignment than representation.” His deep admiration for the brand comes from its commitment to intelligence, curiosity, and intricate craftsmanship. “There’s a real attention to detail… That feels very close to acting,” he remarked, underlining the synergy between his artistic pursuits and Loewe’s ethos.