Embracing the Year of the Fire Horse: Evanie Frausto’s Avant-Garde Creations

As we welcomed 2026, creative director Evanie Frausto of the avant-garde brand Showpony embarked on a unique journey intertwining hair and fashion. Known for styling celebrities like Sabrina Carpenter and Bella Hadid, Frausto seized the moment to transform discarded hair into stunning garments, fostering both creativity and sustainability.

Redefining Fashion with Hair

Frausto aimed to ignite emotions that would pull viewers out of their everyday scrolling and into a realm of fantasy. Presenting 14 breathtaking looks at The Manner in Soho’s seafood restaurant, he showcased skirts, crop tops, and dresses crafted almost entirely from hair of varying textures. The collection culminated in a breathtaking bridal-inspired look by DJ Horsegiirl420, designed entirely from elegant white-gray hair.

The Vision Behind “Hair as Clothes”

Having spent over 15 years as a hairstylist, Frausto explored the intersection of hair and fashion deeply. His journey began in New York City, where he transitioned from traditional salon work to the fast-paced world of editorial and celebrity styling. This evolution inspired him to create garments like vests and bikini tops that mimic natural hair, ultimately leading him to the concept of clothing made entirely from hair.

Creating an Emotional Response

Frausto’s aim with his collection was to evoke feelings, stirring a response in a society often caught in a cycle of mindless consumption. Embracing the eccentricity of hair as fashion allowed him to engage audiences in a dialogue about beauty, art, and sustainability, even stirring mixed opinions on the unconventional materials.

Collaboration with Makeup Artist Kennedy

In creating his collection, Frausto maintained a close collaboration with makeup artist Kennedy, known for pushing the boundaries of beauty. Their shared vision resulted in a cohesive aesthetic that enhanced the fantastical elements of the garments, effectively marrying hair and makeup artistry to elevate the entire presentation.

Sourcing Hair and Achieving Shine

Rather than purchasing new materials, Frausto sourced hair from accumulated collections over the years, committed to anti-waste practices. He collaborated with brands like Pravana to achieve vibrant, shiny looks and explored innovative techniques to style and dye the hair, ensuring each garment radiated brilliance.

The Future of Fantastical Fashion

Frausto envisions a future where fantastical fashion thrives as an essential form of artistic expression. He believes in the power of imagination in challenging times, asserting that creativity should guide fashion’s narrative. With Showpony, he plans to continue evolving this unique blend of hair and fashion, excited about the journey ahead.

Conclusion: A Commitment to Creative Sustainability

Through Showpony, Evanie Frausto lays the groundwork for innovative fashion that celebrates recycling and creativity. His work not only inspires awe but also sparks conversations about sustainability and art, ensuring his place at the forefront of avant-garde fashion.