Balenciaga Unveils New Ambassadors: A Celebration of Identity and Artistry

In a bold move, Balenciaga has introduced 11 new ambassadors simultaneously, breaking away from the traditional drip-feed approach. This unveiling was accompanied by a well-prepared campaign showcasing these unique individuals.

Highlighted Ambassadors and Friends of the House

At the forefront of this exciting announcement are stars like Winona Ryder, Harris Dickinson, and Roh Yoonseo. Alongside them, seven additional personalities were honored as “friends of the house.” This group includes American actors Danielle Deadwyler and Havana Rose Liu, British musician Labrinth, Canadian actor Hudson Williams, and models Mona Tougaard, Loli Bahia, Ned Sims, and Sen Samysheva, the latter two exclusively representing Balenciaga.

A Vision for Authenticity

Creative director Pierpaolo Piccioli expressed his commitment to authenticity in these ambassador appointments. He emphasized the importance of selecting individuals with genuine stories and experiences, stating, “I was not looking for constructed personas but for real presence.” This philosophy aims to resonate with the essence of Balenciaga’s designs.

Creating a New Community

Piccioli elaborated on the concept of a “new community” united by shared values such as respect, sensitivity, and freedom. He noted that his work is always centered around the people who wear Balenciaga’s creations, focusing on how they feel and express their identity through fashion.

Photography and Campaign Details

The captivating visuals for this campaign were captured by renowned photographer David Sims, featuring looks from the upcoming spring-summer 2026 collection. The campaign images reflect a blend of artistry and personal expression, embodying Balenciaga’s commitment to innovative fashion.

Insights from the New Faces

Roh Yoonseo described the campaign as evoking a cinematic atmosphere, where wearing Balenciaga inspires a sense of chic creativity. Similarly, Hudson Williams highlighted the campaign’s emphasis on identity and the empowerment to present oneself authentically. Each ambassador brings a unique perspective, enriching Balenciaga’s narrative.

The Artistic Journey Forward

With the spring campaign poised to redefine contemporary fashion, significant enthusiasm surrounds Balenciaga’s future. As the brand prepares for a coed show during Paris Fashion Week, expectations are high for a celebration of creativity that transcends mere clothing, delving into the realms of identity and artistic expression.