Apple Podcasts Unveils New Video Podcast Experience
Transformative Update for Podcasting
Apple has announced an exciting update that will enhance the video podcast experience on Apple Podcasts this spring. Leveraging industry-leading HTTP Live Streaming (HLS) technology, this new feature promises to empower podcasters with greater control and monetization avenues while also providing an exceptional viewing experience for users.
A Milestone in Podcasting
Eddy Cue, Apple’s Senior Vice President of Services, remarked, “Twenty years ago, Apple helped bring podcasting to the mainstream. Today marks a defining milestone in that journey.” With the introduction of video capabilities, Apple is enabling creators to build and manage their content businesses effectively.
Seamless User Experience
With the new Apple Podcasts update, users will enjoy seamless transitions between video and audio formats. The app allows for horizontal full display viewing and video downloads for offline enjoyment. HLS technology ensures smooth playback, providing an optimal experience for listeners regardless of their network conditions.
Empowering Creators and Expanding Opportunities
The update offers unprecedented opportunities for creators. They can distribute through participating hosting providers while retaining full control over their content and monetization strategies. Leading platforms like Acast and ART19 will support HLS video at launch, allowing for dynamic ad insertion and broadened access to video advertising markets.
Innovative Advertising Solutions
For the first time, creators can dynamically insert video ads, including host-read segments, which opens new revenue streams without compromising their creative integrity. Apple maintains a non-intrusive approach, not charging creators or hosting providers for podcast distribution, while introducing a fee model for ad networks based on impressions.
A Step Forward for the Podcasting Community
Industry leaders have welcomed this innovation. Greg Glenday, CEO of Acast, highlighted the significance of this move for creators and advertisers, stating that it expands the creative possibilities within the podcasting medium. Geof Mattei of ART19 echoed similar sentiments, noting that this represents a pivotal moment in the evolution of podcasting.
Future of Video Podcasts
The HLS video feature will enter beta testing on iOS 26.4, iPadOS 26.4, and visionOS 26.4, with broader availability expected this spring. Apple Podcasts is committed to evolving its platform, ensuring users in over 170 countries can continue to explore millions of shows while enjoying an enhanced audio and video experience that includes a host of useful features.
