Sydney Sweeney Files Trademark for Her Brand Syrn
According to reports from WWD, Sydney Sweeney, the actress known for her role in “Anyone But You,” has filed an application with the U.S. Patent and Trademark Office for her beauty brand, Syrn. This trademark covers a range of skin care and cosmetic products, signaling her foray into the beauty industry.
Intent-to-Use Filing: What It Means
The trademark application is classified as an “intent-to-use” filing. This means Sweeney is reserving the brand name for future use before launching any products or services. In simple terms, Syrn does not currently have beauty products ready for immediate sale, but this filing suggests that there are plans for future developments and expansions.
Syrn’s Rapid Expansion
Sweeney is moving swiftly in her entrepreneurial journey. Syrn is also the name of her recently launched lingerie line, which debuted just last week. Featuring an array of bras, corsets, and other lingerie pieces, the collection quickly sold out, raising curiosity about whether her future beauty products will experience similar success.
A Glimpse into Sweeney’s Beauty Journey
This isn’t Sydney Sweeney’s first venture into the beauty realm. She has previously partnered with Armani Beauty and is a prominent face of the brand. Sweeney is often seen wearing popular products such as the Luminous Silk Hydrating and Brightening Concealer, which retails for $42, and the Luminous Silk Creamy Bronzing Powder priced at $59. Additionally, she serves as a global ambassador for Laneige, favoring the brand’s Bouncy & Firm Sleeping Mask, available for $36.
Iconic Beauty Moments
Sweeney’s beauty choices have made her a standout figure in the industry. From her Old Hollywood-inspired bob hairstyle to her signature suede-blond locks, she consistently captures attention. At the 2025 Met Gala, she turned heads with a sleek bun adorned with sculptural “finger swirls” along her hairline, showcasing her unique style.
Future of Syrn: What to Expect
As of now, there is no confirmed timeline for the launch of Sweeney’s beauty line. Fans and beauty enthusiasts are left to speculate whether her upcoming products will focus on makeup, skin care, hair care, or a combination of all three. The anticipation surrounding this launch continues to grow, waiting for announcements from the actress and entrepreneur.
Conclusion: The Exciting Path Ahead
Sydney Sweeney’s trademark application for Syrn marks an exciting new chapter in her career as she ventures into the beauty industry. With a demonstrated ability to connect with audiences through her lingerie line and her established partnerships in beauty, it’s clear that her brand will be one to watch. The combination of her creative vision and industry experience has the potential to bring innovative products to the market, making this an exciting time for fans and consumers alike.
