Makeup Styles: Conservative vs. Liberal Women in Media

The world of media often reflects distinct makeup styles based on political affiliations. While you might not instantly identify a conservative woman in public, her choice of TV network might offer a clue. Insights from makeup professionals shed light on the contrasting approaches to beauty in various political spheres.

The Conservative Makeup Aesthetic

Michelle Phillips, a seasoned makeup artist with experience at both the Republican and Democratic National Conventions, highlights that the Republican “look” is primarily driven by branding rather than individual tastes. According to her, female anchors on conservative networks are often styled with bold makeup choices. This reflects a strong, confident image that aligns with the network’s branding.

Difference in Makeup Approaches

In contrast, makeup on networks with a more liberal lean tends to be more understated. Phillips notes that the preference here is for softer makeup looks, which convey a more approachable appearance. This divergence in styles can often make it clear which network a female anchor might represent, based on their makeup choices.

Creative Choices in Political Makeup

Leah Greene, a freelance makeup artist from South Carolina, echoes Phillips’ sentiments. She has worked with a range of political figures, from presidential candidates to Fox News cohosts. Greene points out that women on Fox News are known for their bold makeup styles, setting them apart from their counterparts on CNN and MSNBC.

Client Requests Reflecting Political Preferences

Interestingly, Greene has observed that many of her liberal clients express a desire to avoid styling that resembles what is often seen on conservative networks. She explains, “I’ve had requests not to make them look like a guest going on Fox.” This illustrates how political affiliations can shape personal aesthetic choices in makeup.

Techniques and Trends in Application

Greene elaborates on her techniques, mentioning that she would often use more neutral colors for liberal clients, avoiding dramatic bronzers or bold lips. This careful consideration in application shows how makeup can subtly convey political messaging, while also catering to individual preferences.

Beyond Women: Male Politicians and Makeup

It’s not just women who experience the influences of makeup trends in politics. Greene notes that male politicians also face challenges with their grooming routines, particularly with spray tans. She humorously points out that it’s often the men who struggle more with underblended tans, sometimes leading to noticeable application issues. Donald Trump is mentioned as a notable example who has faced scrutiny over his tan application, although improvements have been seen over time.

Conclusion: The Universality of Makeup Challenges

Whether it’s cakey foundation or poor blending, makeup mishaps transcend political lines. The contrasts in makeup styles between conservative and liberal women in media offer a fascinating glimpse into how beauty standards can reflect broader societal trends. As audience preferences continue to evolve, the makeup choices of media personalities are likely to adapt, revealing new intersections of politics and beauty.