Chanel Welcomes Shan Yichun as New Brand Ambassador
Chanel continues to strengthen its connection with the music industry by appointing the rising Chinese star Shan Yichun as its latest brand ambassador. This collaboration highlights the luxury brand’s dedication to artistic creativity and cultural engagement.
Shan Yichun: A Rising Star in Music
At just 24 years old, Shan Yichun has already made waves in the music scene. She first gained national attention in 2020 as the youngest winner of the popular singing competition, “The Voice of China.” Since then, her talents have been recognized repeatedly, with her being named the leading female artist in China’s Digital Music Communication Value Ranking for both 2024 and 2025.
A Dreamlike Journey with Chanel
In an official statement, Chanel expressed their excitement about partnering with Shan, stating, “Singer Shan Yichun becomes a Chanel brand ambassador, embarking on a dreamlike journey — a rendezvous with Chance, where together we write our own story of serendipity.” This collaboration promises to be a unique blend of music and fashion, fostering creative storytelling.
Shan’s Perspective on Inspiration
The singer has a profound outlook on life and art. As highlighted in the statement, she believes that “To be inspired is a stroke of destiny.” Shan emphasizes the importance of seizing opportunities and commits herself fully to her passions. This mindset aligns with Chanel’s ethos of artistic dedication and innovation.
Exclusive Insights from Shan Yichun
In an exclusive interview with WWD, Shan expressed her enthusiasm about this new chapter with Chanel. “It is a great honor to embark on a brand-new, dreamlike journey with Chanel,” she said. “As our partnership has deepened, I have gained a deeper understanding of Chanel’s commitment to artistic creation. I’m truly looking forward to the stories we will create together.”
A Social Media Sensation
Shan boasts an impressive social media presence, with over 25.5 million followers across platforms like Instagram, Weibo, Xiaohongshu, and Douyin. Her influence extends beyond music, making her a perfect fit for a brand like Chanel that thrives on cultural relevance and connection.
Recent Collaborations and Performances
Shan began her collaboration with Chanel in 2023 and has made appearances at significant events, including the Chanel Eau Splendide launch party in Tokyo. There, she shared the stage with other notable artists such as Angèle, 9m88, Ally Nitibhon, and Lana, showcasing her versatility and artistic charm.
Channeling Fearlessness Through Fragrance
For Shan, Chanel’s Chance fragrance serves as a calming influence before her performances. Her recent adaptation of lyrics during Bilibili’s 2026 New Year’s Eve Gala highlighted this connection, featuring a striking purple-themed stage and confetti that read, “take your chance.” This resonated strongly with her audience, embodying the spirit of not only the fragrance but also her artistic journey in the vibrant world of Chinese entertainment.
