Derek Lam Collection Set to Return with New Creative Direction
After a six-year absence, the Derek Lam Collection is poised for a comeback, ushering in a new era of stylish sophistication.
Leadership Changes: Robert Rodriguez at the Helm
Robert Rodriguez has been appointed as the creative director for both Derek Lam Collection and Derek Lam 10 Crosby. Originally launched by American designer Derek Lam in 2003 and 2011 respectively, Rodriguez’s inaugural collection for the Derek Lam Collection is set to debut for Fall 2026 during New York Fashion Week in February.
The Journey of Derek Lam
In 2019, Derek Lam decided to close his main collection to focus on his contemporary line, Derek Lam 10 Crosby. This line was acquired by Public Clothing Company in 2020 and led by Lam himself as chief creative officer, until his departure in 2023. He later joined Italian brand Câllas Milano as creative director.
New Leadership and Strategic Growth
In July 2024, Danielle Alalu was appointed as president of Derek Lam 10 Crosby, marking a significant step towards revitalizing the brand. Alalu, who previously held key positions at Sperry and Sweaty Betty, aims to expand the label’s global presence while maintaining a focus on customer-centric designs that blend luxury with practicality.
Fashion Forward: NYFW and Innovative Designs
The brand’s first New York Fashion Week presentation since Lam’s departure took place in February, focusing on innovative designs that included novelty denim, mixed media dresses, and tailored pajama dressing. Yana Popov, the former design director, emphasized the brand’s return to its roots, delivering a fresh outlook on modern women’s wear.
Targeting the Modern Consumer
Under Rodriguez’s direction, the company is pivoting to attract a wider range of consumers, leveraging both Derek Lam Collection’s heritage and contemporary aesthetics. Dan Shamdasani, CEO of Public Clothing Company, praised Rodriguez for his unique combination of creativity and commercial intuition, positioning the brand for expansive growth.
The Future of Derek Lam Brands
Looking forward, both Derek Lam Collection and Derek Lam 10 Crosby will explore differentiated pricing strategies to cater to their respective markets. With the collection ranging from $295 to $1,295, Alalu has identified a clear path for capturing unexplored market segments.
Conclusion: A Bright Future Ahead
As Derek Lam Collection gears up for its highly anticipated return, the collaboration between Rodriguez and Alalu promises to elevate the brand to new heights. With a focus on quality, innovative design, and a deep understanding of their customer base, Derek Lam is set to redefine modern American fashion.
