Gucci’s Management Restructure: A New Era Under Demna
Francesca Bellettini, the CEO of Gucci, is strategically reshaping the company’s top management as the iconic Italian fashion house prepares for a transformative period under its new creative director, Demna. This shift signals a commitment to revitalizing the brand and enhancing its market presence.
Dario Gargiulo Takes the Helm as Chief Client and Commercial Officer
Dario Gargiulo, who currently serves as the CEO of Bottega Veneta in Greater China, has been appointed as Gucci’s Chief Client, Marketing, and Commercial Officer. This newly created position will report directly to Bellettini, indicating a clear focus on client-centric strategies within the organization.
Responsibilities and Strategic Focus
Effective November 15, Gargiulo will oversee brand and commercial strategies across all distribution channels and consumer touch points. His primary objective will be to foster a holistic, client-centric approach aimed at enhancing brand awareness, improving customer experiences, and maximizing revenue growth. Key functions under his leadership will include retail excellence, digital business, client services, and marketing communications.
A Streamlined Management Structure
In conjunction with Gargiulo’s arrival, all regional presidents of Gucci will now report directly to Bellettini. This realignment reflects a desire to streamline decision-making processes and enhance the brand’s operational efficiency. These management changes come as Bellettini seeks to reinvigorate Gucci amid a challenging luxury market environment.
Background of Francesca Bellettini
Bellettini, who previously served as Kering’s deputy CEO and played a pivotal role in the growth of Saint Laurent, is viewed as a key player in steering Gucci back to prominence. Her leadership experience in the luxury sector will be invaluable as the brand navigates through recent revenue declines.
Gargiulo’s Impressive Track Record
Before his new role at Gucci, Gargiulo spent two and a half years leading Bottega Veneta’s operations in Greater China. His previous positions include Chief Marketing Officer and Chief Marketing and Digital Business Officer, where he successfully integrated marketing strategies that contributed to the brand’s positioning. His experience also includes significant marketing roles at Diesel and Heineken.
New Directions and Future Vision
As part of the restructuring, Maria Cristina Lomanto, the president of the EMEA region, will depart the company, with Cayetano Fabry stepping up as her successor. Fabry’s extensive experience is expected to guide Gucci as it aims to adapt to the evolving demands of the luxury market. With Bellettini at the helm, Gucci is poised for a revival as it seeks to reignite customer engagement and cultivate a stronger brand identity.
Positive Signs Amid Revenue Challenges
Gucci has faced declining revenues in recent years, but there is a glimmer of hope as the brand showed better-than-expected performance in the last quarter. Although organic sales fell by 14 percent, this was an improvement from the anticipated 16 percent decline, indicating that the brand’s strategic adjustments may be beginning to yield positive results.
