Jones Road Beauty Celebrates Five Years with the Launch of Bobbi Kit 5.0
Hello, beautiful!
On Thursday, Jones Road Beauty marked its fifth anniversary by unveiling the highly anticipated Bobbi Kit 5.0. This curated collection features founder Bobbi Brown’s top picks, including exciting new products that are sure to delight loyal fans and newcomers alike.
New Additions to the Bobbi Kit
Packaged in a stylish, reusable bag branded with the Jones Road logo, the kit includes a brand-new creamy eyeshadow stick in universally flattering neutral shades. It also features the highly praised solid Illuminator from last year’s collection, ensuring a range of options for makeup lovers. Notably, we can’t wait to explore Batch 18, a lip color that Bobbi Brown developed in the early stages of the brand.

Seasonal Shades and Popular Favorites
This anniversary kit comes in two color options perfect for fall and is packed with fan favorites, such as the mini Miracle Balms and an exclusive deep espresso shade of the Best Pencil eyeliner, available only in this kit for now. Celebrities like Brooke Shields, Christie Brinkley, and Paulina Porizkova have publicly praised Jones Road, with Porizkova mentioning her love for the Miracle Balms on Instagram.

Effortless Glamour with One-and-Done Sets
The one-and-done makeup sets are designed for those seeking an “ultimate laid-back statement look.” Each kit captures Bobbi Brown’s signature style with a range of natural, flattering, and glowy shades. Ideal for everyone, these sets make excellent gifts for loved ones or a treat for yourself this season.
Don’t Miss Out on This Limited Edition Collection
Known for releasing annual anniversary sets, Jones Road’s celebratory kit is bound to be a hot item this year. But act quickly—these kits tend to sell out rapidly, and once they’re gone, it’s uncertain when or if they will return.

The Latest Trends in Makeup from Bobbi Brown
Bobbi Brown has also recently discussed her brand’s new full-coverage lipsticks. These lip products have gained immense popularity among her fans, proving that the brand continues to innovate and deliver on its promise of high-quality beauty solutions.

Choosing the Right Shades for Your Look
If you’re looking to elevate your seasonal makeup game, consider trying the shade Rosewood, a rich medium reddened brown, or opt for a tone that closely resembles your natural lip color, as Brown advises. These selections allow you to experiment with various looks while maintaining an effortlessly chic style.
With an exciting lineup of products and a commitment to quality, Jones Road Beauty’s Bobbi Kit 5.0 is a must-have for anyone looking to enhance their beauty routine.
