Jonathan Anderson Unveils Lady Dior Handbag Campaign

Jonathan Anderson is making waves in the fashion world with his anticipated womenswear debut for Dior. His fresh vision was highlighted recently with the reveal of a stunning campaign for the iconic Lady Dior handbag, featuring three notable brand ambassadors: Mia Goth, Greta Lee, and Mikey Madison.

Location and Inspiration

The campaign images were elegantly captured by renowned photographer David Sims at the Pavillon de Musique de la Comtesse du Barry. This historic venue, located in Louveciennes and built for Madame du Barry, mistress of King Louis XV, resonates with the 18th-century French artistic inspirations behind Anderson’s initial designs for the brand.

Exclusive Previews and Strategy

Dior shared exclusive campaign images with WWD after teasing the initiative over the weekend through select Instagram Stories, adhering to a successful promotional strategy previously used during Anderson’s debut menswear show. This approach creates buzz by engaging a carefully curated audience through the app’s “Close Friends” feature.

Upcoming Collection Showcase

The Irish designer is set to present his inaugural women’s collection on October 1 during Paris Fashion Week, further solidifying his position in the luxury fashion landscape. Expectations are high as more of his creative designs come to light.

Artistic Elements of the Campaign

In the promotional videos, viewers are introduced to an artistic vision featuring a statue adorned with a Lady Dior bag covered in daisies, alongside a bee hovering over a dahlia. The full campaign showcases Goth, Lee, and Madison modeling different reinterpretations of the Lady Dior, building upon Anderson’s innovative take on the Dior Book Tote.

Capturing a Sense of Renewal

Dior describes the campaign as capturing the trio posing with genuine instinct and spontaneity, revitalizing a house icon for modern audiences. This new portrayal reflects a fresh perspective while honoring the brand’s storied heritage.

Redefining Iconic Style

The latest Lady Dior handbags feature light colors and 3D surface effects, marking a distinct shift from previous designs, which often showcased darker, rock-inspired aesthetics. Anderson highlights the bag’s versatility, stating, “The Lady Dior is one of the most iconic bags in history. I love that when you pair it with someone like Mia, Greta, or Mikey, it suddenly becomes something new.” This dynamic approach ensures the iconic bag remains relevant in today’s fashion narrative.