Apple Unveils New Product Lineup at “Awe Dropping” Keynote
By Kerry Wan, Managing Editor / September 11, 2025
During the highly anticipated “Awe Dropping” event in Cupertino, Apple introduced an impressive array of new products, including the iPhone 17 series, Apple Watch Series 11, Apple Watch Ultra 3, and AirPods Pro 3. Attendees were treated to a sneak peek of cutting-edge technology and innovative features designed to enhance everyday life.
The New iPhone 17 Series
The excitement kicked off with the launch of the iPhone 17, starting at $799. This model boasts a 120Hz ProMotion display and an upgraded A19 chip, promising better performance and efficiency. The highlight was undoubtedly the new iPhone Air, priced at $999, which stands out as Apple’s thinnest and lightest phone yet, featuring a robust design and an efficient single-camera system.
Innovations in the iPhone 17 Pro and Pro Max
The Pro models, starting at $1,099, come with a redesigned back cover, larger camera visors, and enhanced thermal management systems, ensuring optimal performance. With a new vapor chamber cooling technology, these models promise improved battery life and extended usage times, making them ideal for dedicated smartphone users.
Apple Watch Series 11 and Ultra 3
Apple emphasized the significance of the Apple Watch Series 11, retailing at $399, as a vital health and safety device. It features 5G connectivity and a sleek, scratch-resistant design. The Apple Watch Ultra 3, priced at $799, boasts satellite connectivity for emergency messaging, a brighter OLED display, and the longest battery life of any Apple Watch, lasting up to 42 hours on a single charge.
Introducing the New AirPods Pro 3
The event also showcased the AirPods Pro 3, retailing at $249. Enhanced sound quality and improved active noise cancellation make these earbuds a step above the previous generation. A new multi-port acoustic architecture delivers crisp audio, while Live Translation powered by Apple Intelligence offers seamless communication in multiple languages.
Pricing and Availability
Notably, Apple has transitioned to a base storage option of 256GB across the iPhone 17 models. Preorders for all new devices will begin on September 12, with the official release set for September 19. Consumers can anticipate first-day deliveries if they order early enough.
What to Expect Next
As Apple’s products continue to evolve, their integration of health technologies and everyday conveniences underscores a commitment to user experience. The latest iterations reflect advancements in processing power, display quality, and connectivity. Stay tuned for more updates as we delve deeper into the features and performances of these exciting new devices.
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