Tommy Hilfiger Launches Fall 2026 Campaign: “The Hilfiger Racing Club”
Tommy Hilfiger, a renowned brand under PVH Corp., has officially unveiled its anticipated Fall 2026 campaign titled “The Hilfiger Racing Club.” The campaign features prominent figures like supermodel Claudia Schiffer and actor Nicholas Hoult, aiming to blend luxury motorsport aesthetics with modern fashion.
Campaign Inspiration: Luxury Motorsport
Launching worldwide on Tuesday, the campaign draws inspiration from nostalgic elements of luxury motorsport, reimagining them with a contemporary flair. The multifaceted activations are designed to engage audiences through bespoke brand experiences, creative collaborations, and racetrack-inspired events, emphasizing a fresh take on traditional prep style.
Tommy Hilfiger’s Vision
Tommy Hilfiger shared his creative vision, stating, “Reimagining prep has been at the center of my creative vision for 40 years.” He aims to blend classic American style with vibrant cultural influences, ushering in a new chapter with “The Hilfiger Racing Club,” which injects a modern twist into a beloved aspect of the preppy social calendar.
Star-Studded Campaign and Visuals
The campaign was expertly photographed by Glen Luchford, showcasing the dynamic duo of Hoult, currently starring in “Superman,” and the iconic Claudia Schiffer. The visual elements will span multiple platforms, including out-of-home advertising, print, retail, digital, and social media channels.
Feedback from the Stars
In reflecting on the campaign, Nicholas Hoult, a trained race driver and vintage motorsport enthusiast, commented, “Tommy’s take on this collection has the same energy I love about the racetrack.” He highlighted the balance of tradition and life in the campaign, showcasing the timelessness of classic American prep style.
Timeless and Playful Collections
Claudia Schiffer also expressed her admiration, noting that Tommy Hilfiger has a unique talent for creating collections that combine timelessness with a playful essence. She appreciates the joyful spirit of self-expression reflected in the campaign’s narrative and design.
The Future of Prep Style
The “Hilfiger Racing Club” campaign is just the beginning of a broader initiative titled “You’re Invited, No RSVP Required,” which seeks to redefine prep fashion with an emphasis on individuality and freedom. Building on the legacy since 1985, the brand aims to continue its signature blend of playful rebellion across various cultural moments, from hip-hop to high fashion.
New Trends for Fall 2026
This fall, Tommy Hilfiger’s collection features innovative layering and texture play. Expect refreshed shirting styles, modernized barn jackets, and lightweight women’s trench coats crafted from sustainable materials, complemented by standout check patterns. The evolution of Oxfords and relaxed ties embodies a sense of ease and style for the upcoming season.
Availability
The complete Fall 2026 collection will be accessible through tommy.com, in Tommy Hilfiger retail locations worldwide, and select wholesale partners throughout the season, offering fashion lovers an opportunity to embrace this exciting new chapter in prep style.
