Urban Decay’s Iconic All Nighter Setting Spray: What’s Next?
Photo-Illustration: by The Cut; Photos: Retailers, Getty Images
Urban Decay’s All Nighter setting spray has held its place as a staple in the beauty community since its launch in 2013. Widely celebrated for its ability to keep makeup intact through long nights, it quickly became the go-to choice for brides and makeup artists alike. However, changes on the horizon could affect this beloved product.
End of an Era: Skindinavia Partnership Concludes
In a recent Instagram announcement, Skindinavia, the company behind the All Nighter formula, revealed that its partnership with Urban Decay has ended. This news has caught many fans off guard. According to the post, Urban Decay’s parent company, L’Oréal, chose to discontinue their collaboration, leaving the fate of the iconic formula uncertain. The original formula, known for its unique cooling effect, is now protected by a patent that prevents Urban Decay from recreating it independently.
The New Formula: Changes Ahead
Despite the discontinuation of the partnership, Urban Decay is ready to introduce a new version of the All Nighter setting spray on July 31. Marketed as an enhanced option that lasts longer than the original, the new formula promises a finer mist and advanced temperature cooling technology. However, it is crucial to note that this new formula will not be produced in collaboration with Skindinavia.
Community Concerns: Feedback from Fans
The beauty community has voiced mixed feelings regarding the reformulation. Many loyal users expressed their disappointment over the potential changes. Comments on social media reflect a sense of unease: “I hope this didn’t get ruined” and “Any time a product gets reformulated, it ends up being the wrong decision.” Such sentiments highlight concerns that the rebranding may sacrifice quality for novelty.
What’s New? Diverse Finishes for Every Look
Urban Decay aims to keep things fresh in a competitive market by introducing variations in its new setting spray. The revamped formula will be available in three finishes: natural, matte, and glow, all infused with skincare benefits. This pivot aims to cater to a wider array of makeup preferences, but some users remain skeptical about the impact of these changes on performance.
The Original Still Available
For those who are concerned about the changes, the original All Nighter formula remains available for purchase. Shoppers can find it at retailers like Macy’s and Ulta, where travel sizes are also offered. With the impending changes, now might be the perfect time to stock up on this cult-favorite product before it potentially becomes a rarity.
Conclusion: Testing the Waters
As the launch date of the new formula approaches, beauty enthusiasts will be eager to test Urban Decay’s contentions about improvements. Will the new All Nighter live up to the legacy of its predecessor? Only time will tell, and until then, fans will continue to seek out the original formula that holds a special place in their beauty routines.
