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    Home»Beauty»13 Investigates the hidden risks of marketing products to tweens
    Beauty

    13 Investigates the hidden risks of marketing products to tweens

    civitechnewsBy civitechnewsJuly 25, 2025No Comments2 Mins Read
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    13 investigates the hidden risks of marketing products to tweens
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    Skincare Trends Among Kids: A Cautionary Tale

    LYNCHBURG, Va. (WSET) — As more children express a desire for designer skincare products, parents should be cautious. Not all skincare items are suitable for young, developing skin.

    The Rise of Kid-Friendly Skincare

    The trend of young children adopting complicated skincare routines is growing, particularly influenced by platforms like TikTok and YouTube. Many kids and tweens enthusiastically share their skincare routines online, sparking interest among their peers.

    Social Media Influence on Skincare Choices

    Social media’s impact is significant, with videos amassing millions of views. This has led to an increased interest in high-end skincare products among young children. Brianna DeVoe and Yardley Parandian, two young influencers, reflected on their experiences with these trending products.

    Complications from Improper Products

    Despite the allure, many of these products are not designed for the sensitive skin of children. Both DeVoe and Parandian experienced adverse reactions. “Within a week or two, I noticed my face becoming red,” DeVoe noted, while Parandian added, “My skin was itchy, red, and bumpy—definitely uncomfortable.”

    The Expert Opinion

    According to dermatologist Dr. Carrie Cobb, the application of multi-step skincare regimens on young skin poses real risks. “Those products were not created for 11-year-old skin,” she explained, illustrating the difference between teenage and adult skincare needs.

    Common Issues among Young Users

    Dr. Cobb has observed that children as young as nine are adopting skincare routines that often exceed those of adults. The most common issue she treats in young patients is skin irritation resulting from inappropriate product use. “Young skin is more susceptible to irritation and tears,” she emphasized.

    What to Avoid and Safe Alternatives

    Parents should be vigilant about the active ingredients in skincare products, avoiding those containing glycolic acid, alpha hydroxy acid, and similar harsh chemicals. These substances are often unsuitable for young skin and may lead to problems.

    Simple is Better

    In light of their experiences, DeVoe and Parandian have simplified their skincare routines after consulting with a dermatologist. “Now, I primarily use moisturizer, and that’s about it,” DeVoe said. They intend to focus on uncomplicated products and minimize their exposure to social media trends.

    Conclusion: A Responsible Approach to Skincare

    Dr. Cobb advocates for a more measured approach to skincare for children. Parents can opt for affordable, gentle face washes and moisturizers available at drugstores, ensuring that their children’s skin remains healthy and damage-free.

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