Louai Alama: A Modern Triad of Style, Influence, and Entrepreneurship

The model-influencer-entrepreneur dynamic often poses challenges for many Gen Z individuals, yet Louai Alama seems to excel in this trifecta. This 24-year-old, born in Lebanon and raised in Dubai, has made a name for himself in the worlds of fashion, social media, and jewelry design.

A Legacy of Creativity

With tousled hair and a chiseled visage, Alama is a familiar face among fashion enthusiasts and TikTok followers alike. His family legacy is notable; he is the son of renowned singer Ragheb Alama and Jihan, the founder of the successful jewelry brand Djihan. This diverse background has afforded him a unique world view which he channels into his multiple careers.

Administering Success from Glyfada

While lounging by the seaside in Glyfada, Greece, Alama expressed that his time here isn’t merely for relaxation. “When I’m in Paris, it becomes hectic, and I need this space to handle my administrative work,” he shared, dressed in a casual Under Armour shirt and Djihan bracelets.

Charting a Unique Path in Modeling

Alama’s foray into professional modeling began with IMG in 2021, but he has since transitioned to agencies that align better with his dual aspirations. Represented by D’Management in Milan, Models 1 in London, and Marilyn in Paris, he asserts that he left IMG because “we didn’t share the same goals.” Alama aims to bridge cultural gaps in the modeling industry, especially for male models of Middle Eastern heritage.

Jewelry Design: A Family Affair

After obtaining his degree from the Lebanese American University, Alama traveled extensively, living in cities like London, New York, and Miami. He frequently returns to Dubai to collaborate with his mother on their family business, Djihan. Together, they aim to elevate the brand, which Alama describes as an incubator for influencer and celebrity brands through his initiative, Plus Two Ventures.

The Cube Mirage Collection

Alama’s latest jewelry line, “Cube Mirage,” embraces exclusivity with limited releases. The first collection sold out in mere hours, and the next drop will feature exquisite pieces ranging from bracelets to necklaces, priced between $1,900 and $19,800. The brand aims to make its mark with a pop-up shop at Cavo Tagoo in Mykonos this August, capitalizing on the island’s breathtaking sunsets.

Building Community and Brand Exclusivity

Interestingly, Alama’s primary clientele is based in the U.S., which has shaped his ambition for Djihan to become the “new Van Cleef & Arpels.” Rather than rushing into partnerships with retailers, he focuses on cultivating a tight-knit community that maintains the brand’s exclusivity. Notably, he has developed a friendship with supermodel Naomi Campbell, who offers mentorship and support as he navigates the fashion realm.

Fitness and Wellness: A Holistic Approach

Beyond his multifaceted career, Alama’s fitness journey has garnered attention on social media. He practices a balanced approach to indulgence and healthy eating, inspired by his mother’s wisdom. His dedication to physical fitness includes Pilates, which he finds crucial for maintaining flexibility and balance. “It’s important to do activities that work different muscles you wouldn’t typically use,” he reflected.