Vuori Partners with Gerber-Crawford Family for Spring/Summer 2025 Campaign
Vuori, the California-based activewear brand, has announced an exciting partnership in conjunction with its Spring/Summer 2025 campaign. This collaboration marks a significant step for the brand as it embraces a fresh narrative through family-centric storytelling.
Homegrown Collaboration
Staying true to its roots, Vuori has chosen the Gerber-Crawford family as the faces of its latest campaign. Supermodel Cindy Crawford, alongside her husband Rande Gerber, their daughter Kaia, a celebrated model, and their entrepreneur son Presley, embodies the spirit of the brand. This dynamic family brings an authentic essence to Vuori’s vision of active living.
The Creative Journey
This campaign also represents the Gerber-Crawford family’s inaugural venture into creative direction within the fashion scene. Collaborating with renowned photographer Cass Bird and stylist Geraldine Saglio, the family has crafted unique portraits that reflect Vuori’s core values: authenticity, timeless style, and a strong sense of community.
Long-Term Partnership
Beyond the immediate campaign, Vuori is taking innovative strides by establishing a long-term partnership with the Gerber-Crawford family. This partnership will see the family taking on roles that encompass creative, strategic, and financial aspects, contributing significantly to the brand’s future endeavors.
A Blended Approach to Modern Fashion
As the collaboration evolved, it showcased an organic connection fitting for Vuori’s laid-back West Coast aesthetic. Rande Gerber, having encountered Vuori in a charming Malibu boutique, initiated contact to express his admiration for the brand’s vision, paving the way for this fruitful relationship.
Family Values at the Forefront
Joe Kudla, founder and CEO of Vuori, highlights the Gerber family’s timeless yet contemporary approach to fashion, noting how it effortlessly merges elevated style with an authentic, approachable vibe. He stated that Kaia and Cindy naturally serve as inspirations for Vuori’s women’s collection, exemplifying strength and modern femininity.
The Perfect Activewear for a Coastal Lifestyle
At the heart of Vuori’s offerings is activewear designed for versatility and comfort. As Crawford mentions, the apparel aligns with the quintessential Malibu lifestyle—from beach strolls to workout sessions, it seamlessly integrates into everyday activities. This ethos of authenticity resonates deeply throughout the brand’s collections, making Vuori a sought-after choice for those embracing an active lifestyle.
Conclusion
With this strategic collaboration, Vuori reinforces its commitment to authenticity and community engagement. The partnership with the Gerber-Crawford family not only enriches its Spring/Summer 2025 campaign but also sets the stage for continued innovation and creative synergy within the brand.
