Luxury Bridal Wear Designer Sareh Nouri Expands with New Flagship Store
Luxury bridal and eveningwear designer, Sareh Nouri, is making headlines as she prepares to unveil her latest bridalwear collection at New York Bridal Fashion Week. In addition to this exciting launch, Nouri is also gearing up to open a second flagship store in Chevy Chase, Maryland, set to debut this summer.
Success and Growth After the Pandemic
The designer reflected on the remarkable success of her first flagship store, located at the Short Hills Mall in New Jersey. Opened shortly after the pandemic, Sareh Nouri’s initial location quickly gained traction among brides seeking luxurious customizations and exceptional service. Nouri stated, “The success of our first location exceeded my expectations,” highlighting the positive reception of her designs.
Enhanced Customer Experience
With her own space, Nouri was able to offer an array of personalized services, including rush orders and custom alterations. Brides enjoyed visiting her nearby design studio, where they could receive alterations while gaining insight into the creation process. This hands-on approach contributed to an enriching shopping experience, distinguishing her brand in a competitive market. Nouri also noted that her eveningwear collection gained notable visibility in the luxury mall setting, attracting clients willing to invest in high-quality garments.
Strategic Move to Chevy Chase
Selecting Chevy Chase for her second flagship was a strategic decision aimed at expanding her brand’s presence among brides in the Washington, D.C. metropolitan area. Nouri expressed her personal connection to the area, stating, “I grew up in the D.C. area, went to school there, and got married there; my childhood friends, mom, and in-laws live there.” This opening symbolizes a full-circle moment for her and her brand.
Addressing Market Demand
The Chevy Chase location is strategically situated in a sophisticated, high-end market, providing an opportunity for Nouri to cater to a clientele that has expressed a desire for more eveningwear options. “There was a notable gap in eveningwear in the area,” Nouri remarked, indicating the potential for her brand to fill this niche market.
Timely Opening and Store Design
Sareh Nouri aims to open her second flagship store in early summer, targeting late May or early June for the launch. The design of the new store will mirror the clean, modern aesthetic of her Livingston flagship, ensuring that her exquisite made-in-New-Jersey dresses take center stage within the retail space.
Exclusive Offerings and Personalized Service
Guests at the new flagship can expect luxury bridalwear collections priced between $5,000 to $16,000, alongside an eveningwear line ranging from $4,000 to $7,000, including accessories. Both locations will operate by appointment to provide a personalized shopping experience. However, Nouri welcomes walk-ins when availability permits, particularly for clients seeking last-minute, special occasion dresses.
Sareh Nouri’s commitment to excellence in design and customer service sets a benchmark in the bridal and eveningwear landscape, making her brand a premier choice for discerning brides and special event attendees alike.
